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A woman is writing a letter to her donor. It says: thanks to your lungs, I can watch my daughter grow up. The rest is too vague to read

NTS puts the value of donation central in new campaign

With stories, videos and information on the website and social media channels, the NTS shows what donation can mean for recipients: from health gains to happiness in life.

30 april 2026

In 2026, the Dutch Transplantation Foundation (NTS) will focus its public communication on the theme 'the value of donation'. Through stories, videos and information on our website and social media channels, we show what donation can mean for recipients: from health gains to happiness in life.

In May, we kick off with the 'Thanks to you' campaign. Two videos focus on appreciation and respect for the donor. The videos can be seen on YouTube, Facebook and Instagram, among others. The theme 'the value of donation' will return at several other moments later this year, including during the Week of the Donor Conversation in October.

Watch the campaign video

The people in this video are played by actors.

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Donor of Ours draws attention to the shortage of donors with a non-Western background

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a man with a laptop on his lap. The page for the Week of the Donor Conversation is open on his screen