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A lady is writing a letter to her donor. It says: thanks to your lungs, I can see my daughter grow up. The rest is too blurry to read.

NTS puts the value of donation at the heart of its new campaign

Through stories, videos, and information on the website and social media channels, the NTS shows what donation can mean for recipients: from health gains to life happiness.

30 april 2026

In 2026, the Dutch Transplant Foundation (NTS) will focus its public communication on the theme 'the value of donation'. Through stories, videos, and information on our website and social media channels, we show what donation can mean for recipients: from health gains to life happiness.

In May, we will kick off with the 'Thanks to you' campaign. Two videos focus on appreciation and respect for the donor. The videos can be seen on YouTube, Facebook, and Instagram, among others. The theme 'the value of donation' will return at several moments later this year, including during the Week of the Donor Conversation in October.

Watch the campaign video

The people in this video are played by actors.

Relevante nieuwsberichten

Donor of Ours draws attention to the shortage of donors with a non-Western background

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Man hugs his daughter. In the top right of the screen it says: Donor of ours

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a man with a laptop on his lap. The page for the Week of the Donor Conversation is open on his screen