Launch of the 'Check your donor status' pilot for young people
14 december 2025
On December 15, the NTS is launching a pilot aimed at young people. In this pilot, we ask young people to consider their registration in the Donor Register. With short, recognizable videos on platforms such as TikTok, Instagram, Snapchat and YouTube, we call on young people to check their donor status.
We are targeting young people between 21 and 24 years old, because research shows that they are in a phase of life where they are open to the message about organ donation. Via a special landing page on Orgaandonatie.nl, young people can view or adjust their registration.
The videos have been developed in a light-hearted, accessible style that suits the world of young people. The goal is to activate young people to check their choice and consciously consider their registration. The pilot will run for half a year and will be monitored and evaluated along the way.
